Imagined by Yves Chareton in the United States in 1979, the Hartford project revisits American wardrobe classics, bringing them a twist of modernity. A decisive meeting was to launch the adventure, when a New York manufacturer sold him old stocks of Oxford and chambray fabric that were impossible to find on the market and which were ideal to make the first vintage-inspired Hartford shirts.
A PHILOSOPHY: "ALTERNATIVE CLASSICS"
At Hartford, the "Classics" aspect is to be found in the fabric and the cuts: the garments are made from the finest European fabrics, such as French linen, cotton fabrics from Albini in Italy, Maruwa in Japan, or Liberty. The "Alternative" stands for amusing and elegant details, such as the tiny Hawaiian dancers embroidered on a shirt, Tahitian flowers on swim shorts, or polka dots on a skirt… An indispensable touch of humor.